30+ Years Combined Expertise

Intelligence
Beyond The
Algorithm.

High-stakes media monitoring across Print, Broadcast, Online, and Social Media. We bridge the gap between AI data aggregation and elite human PR intuition.

AI AGGREGATION HUMAN SYNTHESIS

Trusted by Market Leaders & Fellow PR Agencies

Google ERICSSON TikTok Grab tiket.com LG DAIKIN Ford Foundation DBS Standard Chartered citi AIA IFG bp eramet Pertamina Geothermal PIAGGIO DaimlerChrysler NBA FRISIAN FLAG FedEx mandiri taspen Schroders Yili RedDoorz LinkNet OVO DANA xiaomi
Google ERICSSON TikTok Grab tiket.com LG DAIKIN Ford Foundation DBS Standard Chartered citi AIA IFG bp eramet Pertamina Geothermal PIAGGIO DaimlerChrysler NBA FRISIAN FLAG FedEx mandiri taspen Schroders Yili RedDoorz LinkNet OVO DANA xiaomi

"Standard AI monitoring drowns you in noise. Explicar filters the chaos so you only see the threats that matter to the boardroom."

Our Services

Strategic Pillars

High-touch, confidential intelligence services designed exclusively for corporate communications teams and the C-Suite.

Brand & Reputation Intelligence

24/7 global monitoring across traditional and digital media, meticulously filtered for relevance, sentiment, and board-level impact.

Crisis Early-Warning System

Our AI detects micro-shifts in sentiment; our human analysts verify the threat level and Praxis PR Consultants can provide strategic counsel before a spark becomes a fire.

Competitor Benchmarking

Track your Share of Voice against rivals in the Jakarta and broader Southeast Asian markets with precision, verified data.

< The Intelligence Pipeline >

A unified ecosystem of machine learning and human public relations strategy.

Capture & Aggregate

Continuous, high-volume data harvesting across Print, Online Media, Broadcast Media, and Social Networks. We track headlines, stats, airtime, and social reactions globally.

Analyze & Categorize

Machine learning categorizes industry, subject, and article depth. Then, human PR analysts apply rigorous context filters: analyzing tonality, filtering spam, and identifying negative events.

Reports & Alerts

Delivery of actionable intelligence via Periodical Reports, real-time Negative/Crisis Alerts, API integration, and an interactive Custom Dashboard.

Our Core Capabilities

Strategic Measurement

PR

APRI Value Measurement

We calculate true PR impact, not just raw reach. Our proprietary formula factors in:

  • × Media Tier & Pageviews
  • × Brand Mentions & Quotes
  • × Tonality (Positive/Negative)
  • × Ad Value Equivalency (AVE)

Result: Definitive PR ROI.

6-Level Crisis Warning

Immediate alerts structured around our precise 6-Level Threat Matrix:

  • Level 6: High Circulation + High Keywords + High Brand Mention.
  • Level 3-5: Moderate to High circulation and mentions.
  • Level 1-2: Emerging issues & early keyword spikes.

Interactive Dashboards

Client portal access providing real-time statistic data, compiled reports, and qualitative values including:

Media Share Geo Tagging Wordclouds Quotes API Links

Custom Periodical Reports

Boardroom-ready compilations structured for C-Suite analysis. We provide:

  • Daily, Monthly, Semester & Annual
  • Coverage & PR Value Compilation
  • Tone & Subject Qualitative Value
  • Media Share & Frequency Charts
Executive Summaries Chart Analytics

The Architects of Insight

Explicar is driven by over 30 years of accumulated experience in Media Monitoring, Public Relations, and Marketing Communications Systems.

Adwi Yudiansyah

Public Relations Strategy

A seasoned PR professional with countless successes in various avenues of communications throughout different industries.

Adi Suryadi

Media Monitoring

An expert with extensive experience in maintaining, handling, and developing operations for prominent media monitoring firms in Indonesia.

Mersa Suharbonno

Digital Systems & CRM

Experienced in the successful creation, development, and supervision of CRM, HRIS, and Marketing digital applications across various sectors.

Initiate Contact

Request a Strategic Briefing.

Discuss your media monitoring challenges with our senior strategists. We operate under strict NDA and ensure absolute confidentiality for all inquiries.

Headquarters

Jalan Balitung III No.8 Senopati,

Kebayoran Baru, Jakarta Selatan, 12110

Direct Inquiries

admin@explicar.co.id

Phone

+6221 29449018